HIGHQUALITYFISH

HIGHQUALITYFISH is director duo composed of Sam Son and HQF. Renowned for their innovative visual storytelling, they craft unique narratives tailored to each artist’s style. Their impressive portfolio includes collaborations with top K-pop acts such as (G)I-DLE and aespa, with music videos like “(G)I-DLE’s ‘Queencard’” and “aespa’s ‘Drama’” receiving international acclaim. Their work seamlessly blends elements from pop culture history, creating visually captivating and culturally resonant pieces that have garnered millions of views worldwide.